Tuesday, 6 September 2016
Orange boutique salon, Bella Spazio, has been honoured as a top ten finalist in the Australian Professional Beauty Solutions (PBS) Awards.
Bella Spazio Salon Owner, Lisa Fowler, said the salon competed with 1,600 other businesses to come away with a finalist placing at the awards night held in Darling Harbour.
"The awards were about rewarding innovative, creative marketing executed to a high standard," Lisa explained. "We were well placed as the longest standing stockist in the competition and a team dedicated to proactive marketing excellence.
"We are coming up to our 10-year anniversary in business next month. Receiving this honour on the eve of such a significant milestone pays testament to our achievement in positioning Bella Spazio as ‘the destination’ for skin and beauty solutions.
"The salon and spa industry can be a difficult market. We have come a long way from the original nail salon transitioning into a professional skincare focused spa providing the best advanced beauty therapies and cosmetic treatments.
"Our main focus today is offering long-term skin planning solutions. As a business, we realise that just being good at what you do does not always translate into success. It’s a new world out there when it comes to marketing your products and services."
In order for Lisa to take the business to the next level, it was essential that she surrounded herself with people who complimented what she was trying to achieve.
"In 2015, we engaged the assistance of a marketing agency to streamline our marketing strategy, online presence and overall brand," Lisa said. "Essential to the core of this project was identifying our unique selling proposition - what differentiated us from our competition.
"As part of that process we conducted an internal review, staff workshops and client research in order to build on our strengths and develop who we were as a business.
"We are focused on fostering strong relationships – with our clients, suppliers and our staff. We know our clients by name, and view them more as part of the Bella Spazio family than a client.
"We also take a proactive approach to both our business and our clients, actively seeking out new ways to find, assist and inform clients and grow the business.
"Our staff truly are the key ingredient to our success. We have loyal, dedicated and talented staff who treat the business as their own.
"Our social media following has significantly increased based on our consistency, and we are now aware of the content that our clients and social media followers love to see based on insights, analytics and feedback.
"By ensuring we are promoting both educational and sales focused content, we have been able to maintain a strong following and achieve a high level of engagement and digital reach."